Smarter
Recycling.
Measurable
Results.
Incentra is the verification and incentive platform that empowers households to recycle more of the materials producers must recover, with measurable results. It is asset-light, runs on existing routes and depots, and pays households in rewards they choose.
Built for the whole
ecosystem.
Incentra Systems solves the challenges faced by every actor in the recycling chain: haulers, processors, PROs, consumers, and regulators. Any household can participate, and any operator can plug in.
Incentra does not own trucks, depots, or processing. We connect the people who do, and make their programs measurable and rewarding.
For Extended Producer Responsibility Systems
Smarter recovery.
Measurable results.
Incentra not only increases the amount of recyclable material returned, it changes how it is returned, improving yield and efficiency.
Change Minds
The current curbside recycling model is "throw it and forget it". Everything goes in the bin, creating a mess, and consumers have little reason to care. With Incentra, PROs and providers can give customers value when they return clean, separated recyclables.
Change Habits
Households get tagged bags for the materials a program needs, like film, clamshells, and detergent bottles. They fill the bag, scan it in the app, and set it out for curbside pickup or drop it at a depot. The operator scans it on receipt, the household is credited, and the material arrives clean and sorted. Other forms of return, like segregated bin collection and on-the-side collection are also available.
Grow Volume
As households participate, Incentra delivers data by material and product type, letting PROs and operators target and calibrate incentives. Incentra grows volume without new infrastructure, whether material moves on existing curbside routes, through depots, or through a partner pickup service.
Delight Customers
Some households recycle for the planet, some for the reward, some for their kid's school challenge. Incentra works for all of them. Households pick the reward that matters to them, and each program can tailor what it offers.
Built by people who
know this industry.
We spent years building and running recycling programs: the bag drops, the deposit systems, the apps people actually used. We saw what worked, and we saw where it broke, material lost, targets missed, and no way to prove what a program really changed.
Incentra is what we wished we'd had. It rewards households for recycling more, verifies the lift, and gives operators and regulators numbers they can trust, without new trucks, depots, or infrastructure.
"Our mission is to bring seamless, account-based recycling to every state, providing the rewards people actually want while improving return rates, material recovery, and tracking. We make recycling genuinely rewarding for everyone involved."- Jules Bailey, Co-founder
Questions, answered.
What is Incentra?
Incentra is a verification and incentive platform for recycling. It gets households to recycle more of the materials producers must recover, verifies the increase against a baseline, and reports the results. Incentra is asset-light and runs on existing curbside routes and depots.
Who is Incentra for?
Recycling haulers and operators, Producer Responsibility Organizations (PROs) and state and local regulators, producers and brands that fund recovery, and the households who participate.
How does Incentra verify recycling?
Every program starts with a baseline. Incentra runs controlled pilots with treatment and comparison groups, measures incremental pounds recovered, contamination, and cost per incremental unit, and reports results sponsors can take to regulators. You get evidence, not estimates.
What rewards can households earn?
It depends on the program. Households choose from the reward options their program offers, and programs can support a range of reward types.
Does Incentra require new recycling infrastructure?
No. Incentra is asset-light and runs on existing curbside routes and depots. It does not own trucks, depots, or processing; it connects the people who do and makes their programs measurable and rewarding.
How does Incentra handle data and privacy?
Reporting is aggregated by program and material. Household data is collected only to run and evaluate the program, and is never sold.
Ready to partner
with Incentra?
Whether you run collection routes, fund recovery targets, or regulate them, we would like to talk about a pilot.