Mother and daughter filling recycling bag in garage
Recycling Value Technology

Smarter
Recycling.
Seamless
Refunds.

Digital wallet technology for recycling refunds and non-deposit value, built to reduce costs for operators, meet targets for recycling, and delight consumers.

Incentra Wallet
Balance
$18.40
Available to redeem
Recent Activity
♻️
Bag Drop - Price Chopper
Today, 10:14 AM · 48 containers
+$2.40
🛒
Redeemed - In-Store Credit
Feb 22 · Price Chopper #0114
−$5.00
♻️
Bag Drop - Price Chopper
Feb 20 · 102 containers
+$5.10
Verified Drop
48 containers counted

Built for the whole
ecosystem.

Incentra Systems solves the challenges faced by every stakeholder in the container redemption chain: Operators, grocers, PROs, haulers, consumers, and regulators.

Cashier scanning customer's QR code at checkout

For Grocers & Retailers

Incentra turns container deposits into in-store credit, driving consumers back to your checkout and increasing basket size. It also eliminates the labor and cash-handling burden of managing in-store bottle returns: no counting machines, no cash drawers, no long lines.

Man placing Incentra bag into curbside recycling bin

For Operators & PROs

Incentra transforms the curbside recycling model from "throw it and forget it" to a targeted, incentive-driven system. Operators and PROs can assign material-specific bags, giving consumers a reason to sort and separate at home. The result: cleaner material streams, better data by type, and a clear path to hitting EPR targets, all without changing the existing curbside pickup model.

Mother and daughter checking balance on phone

For Consumers

Incentra gives consumers a seamless, app-based digital wallet to drop off bags, track their deposits, and redeem their balance as in-store credit at checkout. No hassles, no lines, no friction, just instant value right from their phone.

Kids collecting cans at the park

For the Environment

By making redemption easier and more rewarding, Incentra drives higher container return rates across every market it enters. That means more bottles and cans recovered, stronger compliance with state bottle bill goals, and less recyclable material in landfills.

Man holding full recycling bag at California beach
Example Market: California
239+ C-CRV member retailers.
Ready to launch.

For Container Deposit-Refund Systems

Four steps.
Zero friction.

Incentra replaces inconvenient single material returns with a streamlined bag-drop model and instant digital wallet redemption.

01

Fill Your Bag

At home, fill your designated bag with empty bottles and cans. No sorting by type or material required, just bag it up and you're ready.

02

Drop Your Bag

Drop your filled bag at a designated bag-drop station. No waiting in line, no counting machines, just a quick drop and go.

03

Manage Your Balance

Your container count is calculated and your deposit balance is posted directly to your digital wallet. Track your balance and redemption history anytime from your phone.

04

Cash Out

Redeem your deposit balance with additional bonuses and options. No cash, no hassle, just instant value applied where it works best for you.

Don't want to use bag-drop but want to get the perks of a digital wallet? Return your containers as you normally would at a participating redemption location and they will upload your value to your account!

$125
Average annual redemption
spend per account
90M
Number of people living
in bottle deposit states
8/10
Bottle deposit states below redemption
target of 80% - lots of room for growth
$0
Cost to operators
for digital redemption

For Extended Producer Responsibility Systems

Same bin.
Improved results.

Incentra not only increases the amount of recyclable material returned, it changes how it is returned, improving yield and efficiency.

01

Change Minds

The current curbside recycling model is "throw it and forget it". Everything goes in the bin, creating a mess, and consumers have little reason to care. With Incentra, PROs and providers can give customers value when they return clean, separated recyclables.

02

Change Habits

With Incentra, customers get bags linked to targeted materials - film, shampoo bottles, clamshells - anything needed to meet EPR performance goals. Customers simply fill their bag, link it to their account, and drop it in their curbside bin. Haulers get clean, sorted material, and consumers get paid on their account for each bag they return.

03

Grow Volume

As customers participate, Incentra delivers data by material and product type, allowing PROs and operators to better target and calibrate incentives. Incentra creates the opportunity to efficiently grow volume to meet regulations without changing the curbside pickup model.

04

Delight Customers

Customers don't have to care about recycling, they just have to care about value! Customers can spend their digital rewards for groceries, to support non-profits, to invest in college savings, or just to get a quick cash transfer*.

*Subject to availability

~5%
current national plastic
recycling rate
65%
EPR plastics target
in California (by 2032)
$20B
Estimated size of
untapped recycling value
Zero
New recycling return
facilities needed

Built by people who
know this industry.

Incentra was founded by industry veterans with decades of hands-on experience building and operating some of the most successful bag-drop and container deposit programs in the US. We've seen the problems firsthand. Now we're solving them.

"Our mission is to bring seamless, account-based container redemption to every state, eliminating cash-handling overhead for retailers while giving consumers a modern digital wallet experience that makes recycling genuinely rewarding."
- Jules Bailey, Co-founder
20+
Years building container deposit technology
5
States where founders launched bag-drop programs
$0
Monthly SaaS fee for C-CRV partner retailers

Ready to partner
with Incentra?

Whether you're a grocer, material processor, or state regulator, we'd love to talk about how Incentra can work for you.